|
Case Studies Bridge City Tool Works
John Economaki, formerly a high school
shop teacher, began a Bridge City Tool Works on the basis of his talent
for designing "work-of-art" hand tools for serious woodworking hobbyists. He
sold the tools through woodworking shows and developed a catalog direct marketing
business. After building a team of employees and growing rapidly, the business was hit by
some of those unexpected events that can force the undercapitalized into liquidation.
To show its ability to survive, Bridge City needed to get
some short-term capital, and some patience from creditors. To get beyond that, and back on
the growth track, some permanent capital would be necessary.
Short-term capital, by way of investment in preferred
stock was available, on the condition that there would be long-term capital to back it up
or replace it. A two-step financing was put in place during 1994 and 1995. Two private
investors purchased preferred, which was to be redeemed form the proceeds of a public
offering. Then common stock was registered for a direct public offering. Shares were
marketed to vendors, customers and local investors. Bridge City is now back on a solid
footing, able to continue its growth and service its loyal customers, many of whom now
share ownership. |